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by Bernard Marr : Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

ISBN : #1119231388 | Date : 2016-05-02

Description :

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Research on Consumer Behavior and Marketing Strategy Commercial Fitness Clubs in Beijing (Chinese Edition) PDF




by Zheng Yu Xia : Research on Consumer Behavior and Marketing Strategy Commercial Fitness Clubs in Beijing (Chinese Edition)

ISBN : #756440213X | Date : 2009-01-08

Description :

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by Nicola Gundrum : The Marketing Strategy of the foreign Hypermarket Wal-Mart in China

ISBN : #3656300828 | Date : 2012-11-24

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PDF-577d2 | Seminar paper from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Shanghai University, language: English, abstract: Wal-Mart entered the Chinese market and opened its first Supercenter and Sam’s Club in Shenzhen in 1996. Currently, Wal-Mart operates a number of store formats in China including Supercenters, Sam’… The Marketing Strategy of the foreign Hypermarket Wal-Mart in China


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by Colin Gilligan : Strategic Marketing Planning (CIM Student)

ISBN : #0750622466 | Date : 2003-07-29

Description :

PDF-ed482 | Strategic Marketing Planning concentrates on the critical ‘planning’ aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone ove… Strategic Marketing Planning (CIM Student)


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Strategic Marketing Planning (CIM Student) by by Colin Gilligan

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by Marc H. Rudov : Brand Is Destiny: The Ultimate Bottom Line

ISBN : # | Date : 2017-02-07

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PDF-35f9f | Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.CEOs and entrepreneurs will learn why:Sears went from leader to loserIBM’s revenues shrank 19 quarters in a rowApple’s new spaceship HQ will kill its brandUnions impede the su… Brand Is Destiny: The Ultimate Bottom Line


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Brand Is Destiny: The Ultimate Bottom Line by by Marc H. Rudov

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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency PDF




by Gordon R. Foxall : Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency

ISBN : #1137501197 | Date : 2016-10-12

Description :

PDF-cf88d | Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers ofte… Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency


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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency by by Gordon R. Foxall

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by Henry Mason : Trend-Driven Innovation: Beat Accelerating Customer Expectations

ISBN : #1119076315 | Date : 2015-10-05

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PDF-c6b4d | Trend-Driven InnovationBeat accelerating customer expectations.Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looki… Trend-Driven Innovation: Beat Accelerating Customer Expectations


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Trend-Driven Innovation: Beat Accelerating Customer Expectations by by Henry Mason

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by Derek Miles : International Project Marketing (International Construction Management Series, 6)

ISBN : #922108745X | Date : 1999-06

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International Project Marketing (International Construction Management Series, 6) by by Derek Miles

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Versandhandelsmanagement: Grundlagen, Prozesse und Erfolgsstrategien für die Praxis (German Edition) PDF




by TGMC Management Consulting GmbH : Versandhandelsmanagement: Grundlagen, Prozesse und Erfolgsstrategien für die Praxis (German Edition)

ISBN : #3834901466 | Date : 2006-05-30

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PDF-d5f77 | Das Buch gibt einen Überblick über sämtliche betriebswirtschaftlichen Fragestellungen im Versandhandel. Von der Angebotserstellung über das Fulfillment bis hin zu Organisation, Kalkulation, Rechtsfragen und Wachstumsstrategien werden die zentralen Themen umfassend und praxisnah dargestellt. Mit einem Sonderkapitel für Vertreter im Direktvertrieb. Die 2. Auflage wurde umfassend aktualisiert un… Versandhandelsmanagement: Grundlagen, Prozesse und Erfolgsstrategien für die Praxis (German Edition)


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Summary: The Best Service Is No Service: Review and Analysis of Price and Jaffe’s Book PDF




by BusinessNews Publishing : Summary: The Best Service Is No Service: Review and Analysis of Price and Jaffe’s Book

ISBN : # | Date : 2014-10-28

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PDF-5ba24 | The must-read summary of Bill Price and David Jaffe’s book: “The Best Service Is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy & Control Costs”.This complete summary of the ideas from Bill Price and David Jaffe’s book “The Best Service Is No Service” shows that customers don’t want a “relationship” with a company – they want to buy their product and they want it… Summary: The Best Service Is No Service: Review and Analysis of Price and Jaffe’s Book


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Operatives Marketing von Puma Fußball PDF




by Sean Miller : Operatives Marketing von Puma Fußball

ISBN : # | Date : 2010-12-27

Description :

PDF-16d0a | Seminar paper from the year 2010 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of applied sciences, Munich, course: Marketing, language: English, abstract: Puma is one of three worldwide leading sportswear companies. But in difference to its competitors Puma is considered more of a sports lifestyle company. Puma p… Operatives Marketing von Puma Fußball


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Operatives Marketing von Puma Fußball by by Sean Miller

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How Hits Happen Forecasting Predictability PDF 34b0b0e14

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by Winslow Farrell : How Hits Happen: Forecasting Predictability in a Chaotic Marketplace

ISBN : #0752820958 | Date : 1998-12-02

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PDF-ba135 | A powerful new business tool to enable you to identify, capture and sustain the forces that lead to ‘hits’ in the market. What makes a hit, a hit? How does a movie like Titanic captivate the public’s eye – and break box office records worldwide? What set the Spice Girls apart from the countless other bands struggling to make it big.? What forces thrust Captain Corelli’s Mandolin to the top of t… How Hits Happen: Forecasting Predictability in a Chaotic Marketplace


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by Edward Segal : PROFIT by Publicity: The How-to Reference Guide for Real Estate Agents and Brokers

ISBN : #0595425097 | Date : 2007-06-28

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PDF-141f7 | Profit by Publicity contains hundreds of proven and effective tips, tools, and solutions to help generate publicity for real estate agents and brokers and provide them with a competitive edge in a changing market. “This book is a winner! From the first page to the last, it provides step-by-step directions on how to generate the level of publicity real estate professionals want or need in order to … PROFIT by Publicity: The How-to Reference Guide for Real Estate Agents and Brokers


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PROFIT by Publicity: The How-to Reference Guide for Real Estate Agents and Brokers by by Edward Segal

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by Brian Mahoney : Small Engine Repair Business Free Online Advertising Video Marketing Strategy Book: No Cost Million Dollar Video Advertising & Website Traffic Secrets to Making You Massive Money Now!

ISBN : #1542543401 | Date : 2017-01-13

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by European Communities : Exploiting Research Results: Profit from Innovation – A Guide to Sources of Information (EUR (Luxembourg))

ISBN : #928275331X | Date : 1996-05

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